How do we approach the study of unlimited love? Just as we investigate the force of gravity or the energy of the atom, we can scientifically examine the power of unlimited love in human moral and spiritual experience. Can the future be better? The development of this field of study is long overdue and potentially transformative. Immense and complex questions resonate with all of us: How can we learn to love our neighbor even when he or she can give nothing in return, or is not a member of our in-group? Can we redirect our aggression away from one another and toward a common struggle against disease, starvation, addiction, poverty, violence and other assaults on human well-being? Do benevolent people experience higher levels of psychological well-being? Are they healthier? Do they live longer? How can love be made more lasting in marriage and family life? Does love heal or prevent illness? What can we learn from the lives of truly generous individuals? Is it true that in the giving of self lies the unsought for discovery of self? Education, culture, practice and history can move forward creatively with clear scientific answers to these and similar questions. We invite you to share in a vision that is anything but ephemeral or irrelevant to a much better human future.